Consumer behavior knowledge for effective sports and event marketing
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Consumer behavior knowledge for effective sports and event marketing

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Published by Psychology Press in New York .
Written in English


Book details:

Edition Notes

Statementedited by Lynn R. Kahle, Angeline G. Close
Classifications
LC ClassificationsHF5415.32 .C65866 2011
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL24538162M
ISBN 109780415873574, 9780415873581
LC Control Number2010012561

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A scholarly book edited with Lynn Kahle, Ph.D., Consumer Behavior Knowledge for Effective Sports and Event Marketing (Routledge, ) synthesizes thinking in the area of sports and events. Synergistically, Professor Close researches consumer . She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer : Paperback. The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior . She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.

Kahle L.R. and Close, A. () “Consumer Behaviour Knowledge for Effective Sports and Event Marketing”, Taylor & Francis, New York, USA This entry was posted in Consumer Behaviour. . Lee, Seung, and T. Bettina Cornwell. "A Framework for Measuring The Contribution of Sport to Society: Actors, Activities and Outcomes." In Consumer Behavior Knowledge for Effective Sports and Event Marketing.   Consumer Behavior. According to Peter and Olson, leading authorities in consumer behavior marketing and authors of Consumer Behavior & Marketing Strategy, “Behavior refers to the physical actions of consumers that can be directly observed and measured by others”. Understanding, analyzing, and influencing consumer behavior . Communications is most effective when it emphasizes connections to a person's values, attitudes, and lifestyles. Sports marketing, for example, most deeply influences people whose lifestyle emphasizes sports Fields: Marketing, Psychology, Consumer Behavior.

Consumer Behavior Knowledge for Effective Sports and Event Marketing through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, . Kahle L.R. and Close, A. () “Consumer Behaviour Knowledge for Effective Sports and Event Marketing”, Taylor & Francis, New York, USA Tyagi, C. and Kumar, A. () “Consumer . Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports . Read Articles about Marketing - HBS Working Knowledge: The latest business management research and ideas from HBS faculty.